Couponing is still very much alive. Let’s look at some statistics.
• 92% of consumers use coupons; 60% use printable coupons.
• Consumers saved US$1.8 billion using coupons in the first half of 2013.
• 96% of millennials use coupons.
• Households with incomes of US$100,000 or more are twice as likely to use coupons as those earning less than US$35,000. College-degree holders  are also twice as likely to use coupons as those who did not graduate from high
school.
• How mothers find coupons:  print (78%), circulars (65%), digital (55%)

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